The way designers and users perceive websites often differs significantly. While designers view a site with an eye for structure, aesthetics, and functionality, users approach it with entirely different expectations and needs.
Designers are often so deeply immersed in their work that they find it difficult to see the website from a user’s perspective. This happens because they are intimately familiar with the site’s structure and navigation, making it hard for them to imagine what it’s like to visit the site for the first time.
In contrast, users typically visit a website with a specific goal in mind.
They are looking for information, products, or services and expect to find them quickly and effortlessly. Aesthetic aspects often play a secondary role. Instead, users tend to be impatient and will leave the site immediately if they can’t find what they’re looking for quickly or if the navigation feels cumbersome.
Many banks and insurance companies put their heart and soul into their websites, often seeing them as their “digital shop windows.” These website projects are key components of digital strategies and play a crucial role in shaping brand identity.
Institutions invest heavily in creating the perfect online presence, excited about the possibilities it opens up.
But beware: passion for web design should not blind you to what users truly need.
A website is not just a business card — it’s a powerful tool that can determine the success or failure of a company. It’s often the first impression potential customers or users have of a brand. That’s why it’s so important for a website to be user-friendly, intuitive, and effective.
A simple shift in perspective can work wonders when it comes to making a website more user-centered. Our independent analysts take a close look at your website and test it under real-world conditions. They step into the shoes of a typical user and provide valuable first-hand feedback. Since they are not involved in the website’s development, they can offer unbiased insights into usability and functionality.
Using our comprehensive analysis framework, we identify weaknesses and opportunities you may not have noticed before. This gives you valuable insights to optimize your website and create an exceptional user experience.
A user-centered design is the key to a successful website in the financial sector. At AOE, we place your customers’ needs and expectations at the heart of everything we do. We understand that financial topics are often complex and require clear explanations. That’s why we develop solutions that deliver genuine added value.
The result: higher conversion rates, longer session times, and more satisfied customers. Because in the financial world, trust is everything. AOE has extensive experience in the banking and insurance industry and understands the specific challenges these companies face.
We offer a broad range of services for banking and insurance clients — from concept and development to implementation and optimization of digital solutions. As your partner, we accompany you on your journey through digital transformation.
Let’s combine your passion and our expertise to create websites and digital solutions that excite your customers and drive your business forward!
